Markeninszenierung in Japan: Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«
Christiane RühleThe image building of internationally successful lifestyle brands of Japan is examined from an interdisciplinary perspective: actors, structures and practice of brand staging.
Godina:
2020
Izdavač:
transcript Verlag
Jezik:
german
Strane:
314
ISBN 10:
3839449081
ISBN 13:
9783839449080
Serije:
Edition Kulturwissenschaft; 213
Fajl:
PDF, 17.16 MB
IPFS:
,
german, 2020